Baroness Brady is a football chief, as the current vice-chairman of West Ham United FC and former managing director of Birmingham City FC. She was also appointed as the Small Business Ambassador during David Cameron’s premiership and in 2014, it was revealed she would become a Conservative life peer in the House of Lords. She received a CBE too from the Queen for her services to business, entrepreneurship and women in business.
With her wealth of business experience, Baroness Brady has become known as a key advisor to Lord Alan Sugar, even appearing on his television series The Apprentice – the show which takes entrepreneurial hopefuls and puts them through a series of challenges to compete for Lord Sugar’s investment in their start-ups.
In a 2014 Telegraph interview Baroness Brady claimed “the biggest problem facing small businesses in Britain is access to finance”.
Ms Peacock recounted her interaction with the businesswoman: “She is talking of setting up a GoCompare-style website to help small firms know where to go and how to pitch for funds, as well as work out the everyday running of their business, from employment laws to tax breaks for national insurance.”
Baroness Brady said: “Entrepreneurial doesn’t have to mean becoming ‘Mark Zuckerberg’.
Baroness Brady with her colleagues from the Apprentice
“It’s about going off and spotting opportunity to sell things down the local market – at a higher price than what you paid for them – for £50 here, £50 there and making £10,000 a year.”
Many supporters have pushed for Baroness Brady to become an MP after she announced her loyalty to the Tory Party in 2013.
However, she argued that she prefers being behind the scenes, especially as that means “I haven’t got to explain myself to every member of the public”.
She explained: “If George Osbourne [Chancellor until 2016] genuinely believes that small businesses are the lifeblood of the economy, then we’ve got to do something to help them grow.
Baroness Brady is vice chair for West Ham United FC (pictured with Boris Johnson)
“I’ve run a small business – marketing, finance, admin, director – and someone’s got to champion a business. Someone’s got to say ‘it’s incredibly inspiring to run a small business’.
“Over the next year I want to meet businesses, I want to listen to them, and ask ‘what would help you?’”
Her proactive nature has driven her desire to be in predominantly involved in business rather than politics.
She said: “The thing is, I could sit here and do nothing and then moan when nothing happens. But you can’t do anything unless you roll your sleeves up and get involved.
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Baroness Brady is considered an incredibly successful businesswoman
She won a CBE in 2013
“It’s far better to be in business and know what goes on and help, rather than sit in government and not see the bigger picture.”
She is an ambassador to LifeSkills as well – a Barclays’ bank programme which aims to help 1 million young people gain skills needed in the workplace within a year, such as interview skills, CV writing, people and money skills.
The article also stated Baroness Brady believes in “giving young people the chance to ‘make it’ in business” – this can ether running their own company or climbing up the career ladder.
She reportedly wants every business “to open their doors to work experience for young people aged 11 to 19”.
David Cameron with Baroness Brady
She explained: “There’s a myth that young people aren’t keen or don’t want to bother for work. Lots of young people want to get involved in small businesses, they enjoy the decision making and value it brings.
“But we’ve learned from the Junior Apprentice that although some of these young people look great on paper, in real life, they find it difficult to shake someone’s hand and look them in the eye.”
Baroness Brady is set to make an appearance on The Apprentice tonight for its third 2019 episode focused on making toys for children.