India's smart TV market logs record 65% growth in Q2 – Xiaomi leads the pack

Thanks to people being confined to their homes due to the pandemic, there has been huge spurt in the demand for smart TVs as OTT platforms have mushroomed.  The smart TV market in the country has recorded an extraordinary 65% YoY growth in Q2 2021, and India’s overall TV shipments grew 46% YoY in the same quarter, according to Counterpoint Research’s TV Tracker Service. The report also pointed out that the smart TV market continued to grab share from the non-smart TV market, taking an 80% share of the overall TV market during the quarter.

Xiaomi, Samsung, LG and Sony dominated the smart TV market while OnePlus retained its position in the top five with a 20% QoQ growth. 

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